Bieber fever!


WORKING freelance and mostly from home can be both a good and a bad way to earn your living. Bad, because despite my numerous years of experience I still worry about where my next job is coming from, and then there is the worry about when I will actually get paid. Good because I can work from my bed and stay in my PJs all day if I so choose to and I am lucky enough to be able to earn a living by writing about just about anything. Good also because I get to enjoy the delights of breakfast telly on a regular basis.
However, Daybreak is really pushing me to the outer limits of my tolerance at the moment. I actually like Christine and Adrian, I don’t even mind Kate Garraway, but put them all together early in the morning on an Ikea sofa and it just doesn’t work. Recent notable low points have been the announcement of the royal engagement and this morning’s delight… Justin bloody Bieber.
Pop stars have always had throngs of adoring fans-particularly those teenage pop idols with boyish good looks, a cheeky grin and awesome dance moves, and one would expect a crowd to have gathered outside The London Studios at dawn this morning as wannabe Mrs Biebers clamoured for the pre pubescent singer’s autograph.
BUT….one would NOT expect Kate and Christine to get quite so silly and girly about the whole thing. The grins on their faces were beyond ridiculous and their obvious adoration for this young popster was misplaced and frankly wrong.
They are both the wrong side of 30 (possibly older) and although every presenter has to whip into smiley mode no matter how early it is, how bad the hangover or what hapless victim is seated on the breakfast sofa, Christine really needs to wind her neck in, remove the coat hanger from her mouth and calm down!
Quite apart from that, Justin Bieber isn’t all that anyway. I find him irritating, full of himself and not even that great at what he does. But then I am 42 not 15…
It has been well documented that Christine and Adrian don’t think much of their latest gig, and good for them for being so honest. Daybreak is pretty pants. I am not sure what has happened since their cosy days on the One Show. Now if ever there was a show that wasn’t quite sure what it was doing, The One Show is it, but somehow the random quirkiness seems to work and the addition of Chris Evans has raised the show to a new level.
Breakfast telly is a different animal altogether and Daybreak bears no resemblance to the breakfast shows on other channels-particularly on the Beeb. And I don’t mean that in a positive way.
I think I can confidently assume that even if Bieber fever had spread to the breakfast team at the Beeb this morning, there certainly won’t be any over excited female presenters mopping up the damp patches on their sofas…

Published by Sarah Adams

I am the author of The Life Edit, an eight step personal development coaching programme that harnesses the power of journalling and writing to help people make transformational changes to their lives. I am also journalist and writer who has worked for newspapers, magazines, TV and online for the last 35 years, and an accredited personal development practitioner. I have written books, appeared on TV and radio and have worked in the world of corporate communications as a senior manager. I launched and ran The Community Media Group for ten years-this is a social enterprise that exists to produce professional, community newspapers in socially challenging areas as well as providing free training.

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