I have spent 26 years working a a journalist and at least the last 15 of those years working as a PR and media consultant for a wide variety of businesses, large and small, established and new.
My most recent PR role was as a senior communications manager for one of the country’s largest police forces.
When I talk to people about PR and raising their profiles and basically getting their messages out there, there is an immediate assumption that it is going to cost a lot of money and that there is no way they could even consider doing it themselves.
This is, of course, not true! For the last five years I have been a regular visiting lecturer at a university in London. I work with students who have just completed their studies and are about to start their own businesses. In addition to the workshop that I run for them, I offer some free after care and support to help them on their way. The idea is that I don’t do their PR for them, but actually teach them to do it themselves. It works.
I have run similar workshops and training days with major charities, local and city councils and community organisations. The workshops are fun, and give people the encouragement they need to tackle their own PR.
Everyone is capable of learning a few skills so that they can PR their own business or charitable organisation. I run workshops in various locations that are very low cost and equip people with the skills they need to write press releases, their own web copy and blogs and learn about social media and how to handle interviews.