Dating on your doorstep
WE are most definitely in an age of supporting anything that is local to us. Whether we are talking about local shops, businesses or service providers, the overriding mantra is BUY LOCAL, and the concept makes perfect sense. Why travel when you have everything you need conveniently based right on your doorstep, and the products you need are tailored exactly to what you want.
Using local businesses makes us feel good because we know we are supporting our local economy AND at the same time we enjoy feeling connected to our community as there is great sense of ownership and responsibility.
There is an increasing trend for doing things and buying things near to where we live. We relish the familiarity and security that buying local gives us. Buying local makes us feel GOOD. And it is easy.
We are positively embracing buying our food locally, so why not apply the same theory to online dating?
After all, dating sites are service providers, the taboos of yesteryear are now a distant memory, and they have to be based somewhere. More often than not, trying to find a real person as opposed to a multi billion dollar business behind a dating site is pretty impossible.
www.honestlydating.com is based in rural Oxfordshire and is owned by two entrepreneurs who both live locally and have strong local connections. The team that supports the business is also made up of local business owners with backgrounds in web design and development, PR and communications and, of course, accounting and business services.
The whole project is deeply embedded into the local Oxfordshire community and provides a specific dating service for people in that area. With the city of Oxford and its dreaming spires right on the doorstep, there are plenty of amazing venues for dates and a wide selection of local single people who want to spend time with each other, rather than embarking on arduous journeys in the hope that this might be ‘the one.’
Members can be secure in the knowledge that the site they have chosen to use (which is, incidentally, currently free) is owned and controlled by real people who live in a village probably not that far from them. Add to that the fact that at least two of the people involved in developing the business have racked up over 100 Internet dates between them, and most definitely know what they are taking about, and any qualms you may have had about joining a dating site should quickly disappear. The business is ethical, transparent and has a website jammed with free dating tips and advice.
While the big boys of Internet dating such as Match, Pof, OK Cupid and others remain undoubtedly the market leaders, smaller sites like honestlydating.com are championing the cause for “buying” local and using local services.
Clare Beaney, is one half of the business partnership. She said: “I have had a lot of internet dates, and I didn’t want to travel hundreds of miles to meet someone. The big sites do have hundreds of thousands of members which is great, but do we really have time to wade through a large percentage of ‘unsuitables’ who live too far away? honestlydating.com was created to provide an open and honest approach to Internet dating and to offer single people an enhanced online dating experience. We have taken this one step further by limiting our members to an area local to Oxford and Oxfordshire. We accept this this could be a business risk, but conversely also feel it makes us unique in what is a very overcrowded market.”
With many newbie online daters feeling overwhelmed by the well established dating sites, and horror stories regularly appearing in the media about online dating as a whole, honestlydating.com is friendly, small and has a nurturing, community feel to it. The idea is to link up local people with similar interests and see if Cupid takes over.
Anona Hessler, the other partner in the business added: “We set out to provide an honest Internet dating experience, and that is what we will continue to do. Oxford and Oxfordshire has a wealth of interesting single people all looking for love, and we aim to bring them together by making matching as easy as possible. Why waste time connecting with people who are half a day away, when you can spend that precious time getting to know someone who almost lives on your doorstep?”